And today’s reason we are an endangered species is: traitors. A traitor is someone who betrays another’s trust or is false to an obligation or duty. Well, in that case, we are all traitors. We’ve placed our trust in each other – each other being people from all walks of life, who work at the bakery or big Pharma or the guy who reads your local news or your favourite influencer or kindergarten teacher – and we all collectively said: it’s gonna be fine. No, it won’t. It would have been our duty and obligation to face the reality of the situation early on and say: guys, this is it. We did this to each other, to the atmosphere, to the planktons, to the now extinct passenger pigeon or Javan tiger and the planet. We are the ones who endangered ourselves as a species and we betrayed ourselves and our home. I’ve spent the past weeks at the Cannes Film Festival for work and the message was this: the world is burning, but we should be watching movies. And I don’t blame them. It’s a tale as old as time, consistent with what we’ve been telling each other for millennia: everything will be alright in the end. If it’s not alright, it’s not the end. The thing of it is, though: we’ve always had the essential elements of life. How will you kiss goodnight to your kids after telling them the tale where they all live happily ever after, without oxygen and water?